Nike Free Design — An “Evolution” in Thinking

Tobie Hatfield (Nike Innovation Kitchen Director) and Jeff Pisciotta (Nike Sports Research Lab Director) discuss Nike Free Design in this just-released video (March 2011.) As Hatfield says, it’s been an evolving process of learning ever since the Frees were first introduced inĀ 2004, as Nike continues its research and study of “barefoot in motion.”

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