How Running Shoes Get Tested in Footwear Labs

This photo of a honking-big New Balance sneaker (taken from a 2009 issue of Popular Mechanics) shows how most of the major shoe companies test the exaggerated heel-cushioning of their conventional running shoes. No wonder many millions of runners unnaturally became accustomed to heel-striking. One could...

Conversation: One Runner Enlightens Another Runner

James works at Two Rivers Treads in Sheperdstown, West Virginia, which is also the headquarters and flagship store of the Natural Running Center.  He recently published on the store blog a rather lengthy, and highly informative email exchange he had with another runner who was seeking his advice, Their...

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