shopify analytics tool

Introducing the new Mariner 2 Walnut

Visit LEMs Shoes

13 November 2011

Nike’s New TV Commercial for the LunarGlide is Brilliantly Charming


Read full post...
29 August 2011

VivoBarefoot Kids Shoe Giveaway


On Sunday, less than 24 hours after Hurricane Irene roared through the region, the day was calm, the sky blue, and the sidewalk outside Two Rivers Treads in Shepherdstown, West Virginia, was filled with excited kids and their parents. They were there for the VivoBarefoot Kids Shoe Giveaway. Earlier in the week, I had sent […]

Read full post...
7 August 2011

Nike Free Music Shoe


From Japan, comes this ingenious and creative video that marries the super-flexible Nike Free with electronic music. Bending and twisting the shoe produces varying musical sounds. The bass is reserved for foot-striking.

Read full post...
20 June 2011

Saucony: “Stepping Into Minimalism – What To Know”


If someone asks you, “please define minimalism,” then Zero Drop highly recommends that you point them in this direction of this two-minute video by Spencer White, who is the director of the Biomechanics Lab at Saucony. He expertly explains minimalist footwear and some of the things you should think about before taking the less-is-more leap. […]

Read full post...
6 April 2011

Nike Free Design — An “Evolution” in Thinking


Tobie Hatfield (Nike Innovation Kitchen Director) and Jeff Pisciotta (Nike Sports Research Lab Director) discuss Nike Free Design in this just-released video (March 2011.) As Hatfield says, it’s been an evolving process of learning ever since the Frees were first introduced in 2004, as Nike continues its research and study of “barefoot in motion.”

Read full post...
27 March 2011

Putting on FiveFingers In Just 10 Seconds!


Many ardent fans of Vibram FiveFingers bellyache about how long it takes to slip on the barefoot shoes. But leave it to professional sword-swallower and ultrarunner Roderick Russell to tell you how to get VFFs on your eager feet in under 10 seconds. Hey, that’s about one second per toe, or just over a shade […]

Read full post...
27 March 2011

Nike’s Ode To Barefoot Running… in 2006!


This memorable Nike television commercial, which aired in 2006, was a witty, ironic homage to “Chariots of Fire.” It heralded the early beginning of the barefoot running trend, albeit in well-padded shoes called the Frees. This was three years before Christopher McDougall’s Born to Run became a national bestseller– and which really became the Big […]

Read full post...

Our Partners












NRC Stores

Featured NRC Partner Store
Velocity Distance Project
(Columbia, SC)
E'Town Running SolesElizabethtown, KY
Crozet RunningCrozet, VA
Tri ShopPlano, TX
Ultra Running CompanyCharlotte, NC
Running Wild (2)Pensacola, FL
...
SHOW List | HIDE List