shopify analytics tool

New arrivals from VIVOBAREFOOT Collection

Visit VIVOBAREFOOT

Barefoot shoes for running, walking, working and exploring

7 April 2011

New National Barefoot Run Series Sponsored by Merrell (Of Course You Can Race in Shoes!)




The Merrell Naked Foot 5K is the first race of its kind in the country- participants bring a pair of shoes to donate and then run the race barefoot or in minimalist footwear. Here are the cities and dates: Santa Barbara, CA; May 21;  
Boulder, CO: June 18
; Minneapolis, MN: August 20; 
Grand Rapids, MI: […]

Continue Reading

6 April 2011

Inov-8’s Approach to Injury-Free Minimalist Footwear




Inov-8, a favorite footwear among billy-goating trail runners, was born on the other side of the pond. This British company recently published a detailed info page on its website summarizing some of the ongoing research concerning barefoot and minimalist running. Another smart innovative touch is its decision to come out with a “transition booklet” to help […]

Continue Reading

6 April 2011

Nike Free Design — An “Evolution” in Thinking




Tobie Hatfield (Nike Innovation Kitchen Director) and Jeff Pisciotta (Nike Sports Research Lab Director) discuss Nike Free Design in this just-released video (March 2011.) As Hatfield says, it’s been an evolving process of learning ever since the Frees were first introduced in 2004, as Nike continues its research and study of “barefoot in motion.”

Continue Reading

5 April 2011

Will It Blend?–Two Nike Running Shoes and the Free’s Sole Get Pulverized in a Blender




Mad kitchen-scientist Tom Dickson has delighted millions of YouTube viewers with the all-powerful blender called the Blendtec. The whirling blades have destroyed golf balls, light bulbs, iPhones and iPads, and much more. In this video, the diabolical Dickson makes a foul-tasting, unSmoothie out of a Nike Air Max 90 from the early 90s, a sole from the […]

Continue Reading

4 April 2011

Barefoot Persistence Hunting on the Sea Floor




Man first emerged from the depths of sea as a fish with fins-turned-shortened limbs that over hundreds of millions of years evolved into legs. From these humble ancestral origins emerged bipedalism, and in the blink of a cosmic eye, humans have gone from Stone Age hunters and gatherers to rulers of the planet. So it’s […]

Continue Reading

4 April 2011

Running Relaxed and Efficient with Lee Saxby: Short Tutorial




    Looking to improve your running form in  just 80 seconds! This new gait and form video by U.K. barefoot running coach Lee Saxby, who closely works with VivoBarefoot, will help. Watch and learn, as Saxby offers a jazz musician’s rhythmic tempo-touch to a runner’s cadence on the treadmill: “1,2,1,2,1,2,3,4…”  According to Saxby, “As […]

Continue Reading

3 April 2011

Brooks Banks on “Float or Feel” for Launch of New Pure Running Shoes




Come this Fall, specialty running shoe stores will be selling a new line of Brooks footwear called the Pures.  Deliberately eschewing the minimalist tag, these shoes still have a lot of minimalist features: lightweight, flexible soles, very little heel-to-toe drop. Citing extensive market research, Brooks claims that runners aren’t looking for “less” in a shoe; […]

Continue Reading

2 April 2011

Desert Running in Vibram FiveFingers Improved My Cadence and Gait




By Coralee Thompson, M.D. I’ve been working out for much of my adult life, and since first meeting Dr.Phil Maffetone in 1997, running always included wearing very flat shoes. The past few years while living in the mountains of southern Arizona, we sometimes combine three activities that might include hiking, running, walking, biking and swimming. […]

Continue Reading

1 April 2011

How Do I Transition My Running to Minimalist Shoes?




by  Mark Cucuzzella, M.D. This is a great question and one I get asked frequently. There isn’t a set formula that can be applied to all situations. There is a big difference between transitioning to a Newton shoe, a pair of FiveFingers, or completely barefoot. Newton shoes have more protection than your bare feet and […]

Continue Reading

1 April 2011

Coolest Treadmill on the Planet




The Gait and Motion Laboratory at the Department of Physical Medicine and Rehabilitation at the University of Virginia encompass 1,400 square feet and is available for private rental. And who could be blamed for never wanting to run again on a treadmill at the local gym after being spoiled on this state-of-the-art machine with computerized biofeedback? […]

Continue Reading

31 March 2011

Should Runners Stretch Before Running?




Why is the running community so divided on this topic?  Your junior high gym teacher probably required you to do a series of stretches at the beginning of each class. These exercises might have included toe touches and hamstring stretches. Proper form was usually neglected. But did these exercises actually warm up your muscles and […]

Continue Reading

31 March 2011

Looking Beyond Dietary Fat and Heart Disease




by Dr. Phil Maffetone. The publishing of objective research plays an important part in our understanding of how the human body works. As scientific studies better demonstrate certain relationships between food and health, previous recommendations may be updated. The U.S. government, and others, often does this through their agencies such as the U.S. Department of […]

Continue Reading

31 March 2011

‪Nike Free “Scribble Men”‬ Commercial




Continue Reading

29 March 2011

ITB Syndrome: Avoid Icing, Stretching, and Orthotics




ITB Syndrome is a common and quite painful leg/knee injury that can leave runners, triathletes, and even cyclists out of commission for months.  It often presents itself as pain on the outside of the leg, typically near the lower part of the knee. In this video,  Sock Doc (aka Dr. Steve Gangemi) discusses the reasons […]

Continue Reading

29 March 2011

What is Minimalist?




It’s to be expected that with any new footwear trend, a lack of consensus among manufacturers can often muddy the waters for runners. Minimalist shoes are a prime example of this happening. Nothing is to stop a company from marketing a shoe as minimalist, when in fact, it might appear anything but when compared to […]

Continue Reading

29 March 2011

What is Zero Drop?




Zero Drop refers to the height differential between the shoe heel and toe area. Most conventional running shoes have an average drop of 12 mm, which places too much impact and stress on the heel region– and we know what happens next and it’s not good for runners.  The runner’s cushioned heel strikes the ground […]

Continue Reading

28 March 2011

Freedom’s Run In West Virginia on October 1, 2011




Come join us at the Freedom’s Run held in early Fall in colorful, leaf-changing West Virginia on October 1,2011. Five events– kids, 5K,10K, half-marathon, and marathon. Race director is Dr. Mark Cucazzella, owner of Two Rivers Treads in Sheperdstown and director of the Natural Running Center. For more info go here. And make sure you […]

Continue Reading

27 March 2011

Putting on FiveFingers In Just 10 Seconds!




Many ardent fans of Vibram FiveFingers bellyache about how long it takes to slip on the barefoot shoes. But leave it to professional sword-swallower and ultrarunner Roderick Russell to tell you how to get VFFs on your eager feet in under 10 seconds. Hey, that’s about one second per toe, or just over a shade […]

Continue Reading

27 March 2011

Nike’s Ode To Barefoot Running… in 2006!




This memorable Nike television commercial, which aired in 2006, was a witty, ironic homage to “Chariots of Fire.” It heralded the early beginning of the barefoot running trend, albeit in well-padded shoes called the Frees. This was three years before Christopher McDougall’s Born to Run became a national bestseller– and which really became the Big […]

Continue Reading

27 March 2011

Seven Tips for Finding the Proper Shoe Fit




by Dr. Phil Maffetone — Understanding proper running shoe fit is the first step towards pain-free running and injury prevention. That doesn’t mean you should waste your time trying on or investigating those expensive, super-comfortable,  padded, and built-up running shoes that keep being thrown our way each year by profit-hungry running shoe companies. If you […]

Continue Reading

27 March 2011

The Pros and Cons of Video Gait Analysis — Runners Getting Their Body in Balance  




By Dr. Phil Maffetone For the past several decades, video analysis of human movement has been used in virtually all sports by coaches, athletes, and healthcare professionals. Because of the relative ease of combining video and treadmill activity, this approach is now common in the evaluation of running gait. Properly applied, video analysis can be […]

Continue Reading

26 March 2011

How Running Shoes Get Tested in Footwear Labs




This photo of a honking-big New Balance sneaker (taken from a 2009 issue of Popular Mechanics) shows how most of the major shoe companies test the exaggerated heel-cushioning of their conventional running shoes. No wonder many millions of runners unnaturally became accustomed to heel-striking. One could safely bet that the mechanical piston never experiences shin […]

Continue Reading

26 March 2011

Conversation: One Runner Enlightens Another Runner




James works at Two Rivers Treads in Sheperdstown, West Virginia, which is also the headquarters and flagship store of the Natural Running Center.  He recently published on the store blog a rather lengthy, and highly informative email exchange he had with another runner who was seeking his advice, Their online back-and-forth is reposted here. The […]

Continue Reading

26 March 2011

How Body Weight and Nutrition Affects a Runner’s Gait




Tom Osler, a top ultrarunner in the 60s who later became a math professor and author of The Serious Runner, conducted a comprehensive study of runners and found that for every extra pound you carry, you will be 2.5 seconds per mile slower. Dr. Steve Gangemi aka “Sock Doc,” examines the biomechanical relationship between excess […]

Continue Reading

25 March 2011

Proprioception




Proprioception is defined as the perception or sensing of your limbs in space (orientation) during movement of the body. Specifically in running, proprioception allows your mind to learn, with each step, from the effect of each movement and then adjust your limbs accordingly for future movements. Proprioception comes from the Latin word proprius, meaning “one’s […]

Continue Reading

Our Partners












NRC Stores

Featured NRC Partner Store
Two Rivers Treads
(Shepherdstown, WV)
Cleveland Running CompanyCleveland Heights, OH
NEWSole RunningMcDonough, GA
Running LabBrighton, MI
Georgia Game ChangersRichmond Hill, GA
Distance RunwearVancouver, BC
...
SHOW List | HIDE List